Zero & One Helps MDC Partners’ Agencies Excel
Learn, Win, & Drive Results with Zero & One
Zero & One empowers the MDC network through data, analytic and martech education, new business advisory and support, and data enablement services.
Supercharge Your Data & Analytic Capabilities
Outrun the competition with data and analytic workshops tailored around your needs. Our team of expert Data Scientists and Consultants will provide your teams with the in-depth knowledge required to win with clients.
• How to find leads through data and retarget media
• The power of 1st party, 2nd party, and 3rd party data
• How you can shape more effective marketing campaigns
Understand the Martech Landscape
As platforms converge and the martech landscape evolves, teams are faced with the complexity of navigating how DMPs, CDPs, DSPs, and marketing automation tools fit together. Stay at the forefront of martech advances through Zero & One education.
• How to advise clients on build vs. buy decisions
• The right combination of technologies to address a client’s needs
• How to increase efficiency through martech solutions
Stay a Step Ahead of Industry Trends
We help you understand which trends are here to stay, how data policy changes will impact your clients, and how you should be thinking about shaping current and future areas of your business to provide high value to clients.
• How to navigate new data policies and regulations
• Digital and performance marketing trends
• The impact of programmatic media advancements
Win New Business with Zero & One
Your Secret Weapon
From helping you articulate the problem statement, to providing you with robust data capabilities to include in your proposals, Zero & One provides MDC agencies with the data-driven edge required to win.
• Media mix recommendations
• Data counsel to help shape your creative approach
• Help defining the day one solution for the new business prospect
Tap into Zero & One’s panel of 6 million customers across America to gain valuable insights into customer needs and interests. Leverage these insights to shape a strong creative direction and ultimately win the business.
• Online customer surveys
• Social listening
• Audit of competitor services and strategies
New Business Partnerships
From engaging the client, to helping you operationalize data, to pitching in the room with you, our partnership approach is designed to help MDC agencies succeed.
• Collaboration on presentations and responses
• Partnering to define the strategy and approach
• World-class data capabilities to amplify your offering
Manage Client Data with Zero & One
We provide a data hub to ingest and cleanse a brand’s 1st party data, while enriching it with 3rd party data sources. This can help you to avoid investing in a slow and costly marketplace solution to house your client’s data.
• Ingesting unstructured data from multiple sources
• Data organization, cleansing, and enrichment
• The freedom to run your own dashboards & data visualizations